This poster was presented at the Longitudinal Data Conference held at the Canberra Convention Centre on 25-27 October 2016.

The Longitudinal Surveys of Australian Youth (LSAY) tracks young people from age 15, over a period of 10 years, to capture their transition from school to work. Our respondents are digital natives - the internet and social media are ingrained in their lives. The LSAY team have strived to make effective use of digital technology to engage with respondents. This poster provides an overview of how digital marketing has been used, and its success in engaging participants with the survey.